PVC offers transparency, but is brittle and the packaging is likely to crack or break if dropped. PVC has little memory and can be coloured with pigments. It is most commonly used in bottles of shampoo, conditioner, lotions, tubes of mascara and lip gloss.

Source: Cosmetic Formulation Principles and Practice - Heather A.E. Benson, Michael S. Roberts, Vânia Rodrigues Leite-Silva, Kenneth A. Walters